Our Work
Mentor Corporation
Client Objective
Mentor's challenge was to effectively build brand equity and establish real and perceived competitive product superiority for its saline breast implants among prospective patients.
Mediaspot Solution
As part of the marketing campaign, Mediaspot developed and negotiated a season-long, organic product integration agreement with the popular cosmetic surgery reality show, Extreme Makeover. The innovative strategy included exclusive physician mentions of Mentor saline breast implants when physicians discussed breast augmentation in each episode.
Mentor became the first in the medical device industry to integrate a surgically implanted medical product into primetime network television. The unique product integration strategy created implied endorsements by legitimate and respected physicians on-air, establishing Mentor as the premier and most trusted brand in the breast augmentation market.
Mentor Corporation - Extreme Makeover
Product Integration Example
Results
The ongoing marketing programs have helped Mentor achieve and maintain market share leadership in the saline breast augmentation category.