News Release
Yakult Launches 2008 Advertising Campaign with Mediaspot
Newport Beach, CA (August 7, 2008) --- Yakult, through its advertising agency of record Ys and Partners, has assigned media planning and buying to Mediaspot, Inc.
Yakult is the world’s leading probiotic beverage and is sold in more than 30 countries and regions around the world. It was developed in 1935 by a Japanese microbiologist, Dr. Shirota, who aspired to create a healthy product that everyone could afford. Twenty years later the company, Yakult Honsha Co., Ltd., was established. Now more than 25 million people throughout the world enjoy Yakult every day!
One bottle of Yakult’s cultured dairy drink contains more than 8 billion Lactobacillus casei Shirota – the “friendly bacteria” that helps balance the digestive system and support immune functioning. L. casei Shirota can ONLY be found in Yakult and differs from cultures commonly found in yogurt. In Japan, years of research support the various health benefits of probiotics.
“Our mission is to contribute to the health of people everywhere,” says Mr. Teruo Tabuchi, Vice President and Chief Operating Officer of Torrance, CA-based Yakult U.S.A. Inc. “and through expansion, we can continue to educate more individuals about the benefits of probiotics.”
Mediaspot’s assignment for Yakult includes media planning and buying of traditional and interactive media, and the continuing development of innovative media opportunities to contribute to Yakult’s marketing efforts.
About Ys and Partners
Ys and Partners is a unique advertising agency, created to help Japanese companies connect with American customers and American companies reach Japanese customers. Their insight into both the Japanese and American markets allows them to create messages that are culturally relevant. Their client portfolio consists of Haagen-Dazs, Rolex, Warner Lambert, Uni Lever, De-Beers, Wilson, and a long list of other notable companies.
About Mediaspot
Mediaspot is the leading strategic media buying agency, providing superior media value through innovative media strategies, unique cost-effective buys, and a total commitment to achieving client objectives.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.