News Release
Mediaspot Gets the Green Light From Toyo Tires
Newport Beach, CA (April 17, 2009) --- Toyo Tires has selected Mediaspot for media research, planning, and buying. Mediaspot was selected due to its ability to develop unique added-value media solutions that enhance advertising effectiveness. Toyo’s initial advertising campaign includes national network broadcast and cable and launches in April 2009.
Toyo Tires distributes a full range of tires through more than 2,000 independent tire retailers across the United States. Their tire portfolio covers a broad range of applications—from the high-performance, racing-inspired Proxes line to the Open Country line for light trucks and SUVs to the luxury-touring Versado LX to their broad range of commercial truck tires.
Toyo Tires has stood for innovation, quality, performance, and excellent service for over 60 years, including 40 years in the United States. Toyo Tires has been named #1 Overall Brand by North American tire dealers in Tire Review magazine’s Annual Tire Brand Study*. And, their consumer tires have been voted #1 Overall Brand by North American tire dealers an unprecedented seven times since 2000.
Toyo Tire & Rubber Co, Ltd. was founded by Mr. Rikimatsu Tomihasu in August 1945. In 1966, Toyo Tires became the first Japanese tire manufacturer to establish a subsidiary in the United States. The first tires manufactured in the U.S. to bear the Toyo Tires brand occurred in the late 1980s when the company began producing commercial tires in Mt. Vernon, Illinois. Today, the company’s headquarters are in Cypress, California, and distribution is supported by nearly one million square feet of warehousing in Southern California with additional warehouses in Georgia, Illinois, Pennsylvania, and Texas.
Mediaspot’s objective for Toyo Tires is to help create and expand brand awareness. The assignment also includes the continuing development of other outstanding media opportunities for Toyo Tires’ marketing efforts.
Mediaspot provides superior media value through the development and implementation of innovative communication strategies and unique, cost-effective traditional and digital media buys.
*Source: Tire Review magazine’s Annual Brand Survey.
About Mediaspot
Mediaspot, founded in 1991, is a full service media research, planning and buying agency located in Corona del Mar. Mediaspot provides superior media value through the development and implementation of innovative communication strategies and unique, cost-effective media buys.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.