News Release
The Wall Street Journal Cites Mediaspot
NEWPORT BEACH, CA (September 2, 2009) -- The Wall Street Journal recently utilized Mediaspot as a leading source of expertise in the media marketing field, for their article “Radio Firms Beg Lenders for Mercy,” written by Sarah McBride. The article was published in today’s WSJ on page one of ‘Marketplace.’
Kathy McLaughlin, Executive Vice President of Mediaspot, was interviewed by The Wall Street Journal for feedback regarding the current media environment addressed in McBride’s article.
The article discussed radio advertising as it relates to the current advertising climate, and examined the gradual recovery of advertising overall. McLaughlin explained that radio experienced a sharper downturn than most other media, due to a combination of the economic downturn, the advent of PPM ratings (which resulted in the reporting of lower average quarter hour ratings), and aggressive alternative media types. Competition is intense for radio dollars. In the article, McLaughlin stated that TV stations have regularly called her offering to match the price per listener Mediaspot’s clients would normally pay for radio.
Mediaspot routinely appraises media marketplace conditions, as it develops and implements innovative communication strategies and unique, cost-effective traditional and digital media buys.
About Mediaspot
Mediaspot, founded in 1991, is a full service media research, planning and buying agency located in Corona del Mar.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.