News Release
Sport Chalet Selects Mediaspot
Newport Beach, CA (April 7, 2010) --- Sport Chalet has selected Mediaspot for media research, planning, and buying. Mediaspot was selected due to its ability to develop unique added-value media solutions that enhance advertising effectiveness.
Sport Chalet, founded in 1959, is a leader in the specialty sporting goods arena, and is renowned for providing a level of service that is unparalleled in the retail sporting goods industry.
Sport Chalet, Inc. operates over 50 specialty sporting goods stores in California, Nevada, Arizona, and Utah. The stores offer traditional sporting goods merchandise, including footwear, apparel, and other general athletic products; and core specialty merchandise, such as snowboarding, skateboarding, mountaineering, and dive/SCUBA. The stores also offer various services for the sports enthusiast, including backpacking, canyoneering, kayaking instruction, custom golf club fitting and repair, ski rental and repair, dive/SCUBA training and certification, dive/SCUBA boat charters, team sales, racquet stringing, and bicycle tune-up and repair.
Sport Chalet also supports many charities including the YMCA, Boy Scouts of America, Girl Scouts of America, Boys & Girls Clubs of America, and The Access Fund, to name a few. The staff has participated in the Adopt-A-Highway program, and is currently involved in local Scuba beach cleanup efforts in Southern California. Sport Chalet has instituted a recycling program for all stores and warehouses, recycling approximately 35 tons of cardboard a month.
Mediaspot’s objective for Sport Chalet is to improve media effectiveness to increase qualified customer store traffic. The assignment also includes the continuing development of outstanding broadcast and print media opportunities for Sport Chalet.
About Mediaspot
Mediaspot, founded in 1991, is a full service media research, planning and buying agency located in Corona del Mar. Mediaspot provides superior media value through the development and implementation of innovative communication strategies and unique, cost-effective traditional and digital media buys.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.