News Release
Number One. And Growing. CBS Television Distribution - The Doctors
Newport Beach, CA (February 4, 2009) --- CBS Television Distribution has announced that their new talk show, The Doctors, launched in September, is the number one new syndicated strip program*. Mediaspot, in collaboration with CBS Television, developed the media strategy, and implemented the media buys to help launch The Doctors.
The Doctors is a one-hour, daytime talk show that presents compelling and entertaining information from a panel of four practicing medical professionals five days a week. The groundbreaking show, produced by Phil McGraw (Dr. Phil) and his son Jay McGraw, provides frank discussions in a fascinating, off-the-cuff manner. These medical experts weigh in on guest issues and dispense valuable information about health topics du jour. The Doctors has been renewed in 95% of the U.S. and the ratings are up 46% since its premiere. Currently, The Doctors is the #1 new syndicated strip.
Mediaspot’s assignment for CBS Television Distribution includes media research, planning, and buying.
*Source: NSI/WRAP Sweeps+, Nov. ’08. M-F. HH Rtg. #1 New Syn Strip based on weighted avg, all telecasts. TP=Vs. Nov 07. Up Since Premiere=NSS Galaxy Explorer, Week of 11/17/08. Vs. Week of 9/8/08. MC AA%.
About Mediaspot
Mediaspot, founded in 1991, is a full service media research, planning and buying agency located in Corona del Mar. Mediaspot provides superior media value through innovative strategies, unique and cost effective buys, and a complete commitment to achieving client objectives.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.