News Release
Mediaspot Plans New Campaign for the California Avocado Commission
Newport Beach, CA (March 19, 2008) ---California Avocado Commission, through its advertising agency of record DGWB, has assigned media planning and buying to Mediaspot.
The California Avocado Commission recently introduced its new California Grower Campaign at its annual grower meetings in Oxnard and Temecula. The campaign touts the benefits of California avocados through the stories of real growers to encourage consumers to insist on California avocados.
California is the leading producer of domestic avocados and home to approximately 90% of the nation's crop. Most California avocados are harvested on 60,000 acres between San Luis Obispo and the Mexican border, by about 6,800 growers. San Diego County, which produces 60% of all California avocados, is the avocado capital of the nation.
Mediaspot's assignment for the California Avocado Commission is to help create and expand brand awareness and increase consumption of avocados. The advertising campaign includes significant national TV exposure on The Food Network and schedules across multiple radio markets. The assignment also includes the continuing development of other outstanding media opportunities for the California Avocado Commission's marketing efforts.
About California Avocado Commission
Based in Irvine, California, the California Avocado Commission was created in 1978 to develop markets for and increase consumption of California avocados on behalf of the state’s 6,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. Additional information is available at www.avocado.org.
About DGWB
Based in Santa Ana, DGWB is an independently owned advertising agency with high-profile local clients such as KFC (Southern California Franchise Groups), CHOC, and the Orange County Register, and prestigious national accounts such as Toshiba and Hilton Garden Inn. Additional information is available at www.dgwb.com.
About Mediaspot
Mediaspot, founded in 1991, is a full service media research, planning and buying agency located in Corona del Mar. Mediaspot provides superior media value through the development and implementation of innovative communication strategies and unique, cost-effective media buys.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.