News Release
Campaign Launch for Pimco Pathfinder Strategy
Newport Beach, CA (July 6, 2010) – Following its April launch of the PIMCO EqS Pathfinder Fund, PIMCO has selected Mediaspot for national print and digital media planning and buying for its first advertising support for PIMCO PathfinderTM. Mediaspot has previously supported PIMCO with national and international TV, print, and digital branding campaigns for nearly four years.
Pathfinder is PIMCO’s first actively managed equity strategy, integrating an experienced approach to security analysis with PIMCO’s global research capabilities, economic insights and risk management expertise. This “go anywhere” deep value equity strategy seeks securities that are priced at a significant discount to their intrinsic value, applies a rigorous risk management framework and makes tactical investments in distressed debt and merger arbitrage.
“We have established the PIMCO Equity Series and created the PIMCO EqS Pathfinder Fund as part of the firm’s continuing evolution as a provider of global investment solutions to clients across the world,” said Neel Kashkari, Managing Director and Head of New Investment Initiatives. “PIMCO’s time-tested standards of excellence, global investment outlook, intellectual capital and deep resources are guiding our approach to actively managed equities as we continue to build out our suite of equities strategies.”
The PIMCO Pathfinder strategy is managed by Anne Gudefin and Charles Lahr, two highly regarded investors with a combined 36 years of experience in the field of deep value equities.
“Extending PIMCO’s investment activities into active equities and thus across the capital structure is a logical and natural extension of the firm’s successful investment process,” said Bill Gross, PIMCO’s founder and co-CIO.
PIMCO, founded in 1971, is a global asset management firm that manages investments for an array of clients, including retirement and other assets that reach more than 8 million people in the U.S. and millions more around the world. Clients include state, municipal and union pension and retirement plans whose beneficiaries come from all walks of life, from educators to healthcare workers to public safety employees. With offices in North America, Europe, Asia and Australia, they manage investments across a full spectrum of global financial markets. PIMCO is owned by Allianz Global Investors, a subsidiary of the Munich-based Allianz Group, a leading global insurance company. Additional information on the company can be found on www.pimco.com.
Mediaspot provides superior media value through the development and implementation of innovative communication strategies and unique, cost-effective traditional and digital media investments.
For more information about Mediaspot, call: Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.