News Release
CBS Television Distribution Selects Mediaspot After Merger and Review
NEWPORT BEACH, CA (October 9, 2007) --- Mediaspot has been selected as agency of record for CBS Television Distribution following a media planning and buying review.
Subsequent to the December 31, 2005 Viacom, Inc. spin off from CBS Corporation, CBS Television Distribution was formed as a result of the mergers of CBS Paramount Domestic Television, CBS Paramount International Television, CBS Home Entertainment, and King World Productions. CBS Paramount Domestic Television had been a Mediaspot client since 1992.
Among CBS Television Distribution's critically-acclaimed programs are the #1 syndicated series Wheel of Fortune ; the #2 rated game show Jeopardy; the two top talk shows The Oprah Winfrey Show and Dr. Phil ; as well as Rachel Ray, Entertainment Tonight, Inside Edition, The Insider, Judge Judy, Judge Joe Brown, Montel Williams, CSI: Crime Scene Investigation, CSI: Miami, CSI: New York, Frasier, Everybody Loves Raymond, Half & Half , and Star Trek.
Mediaspot will develop viewer awareness and tune-in through cost-effective media campaigns for CBS Television Distribution, continuing the successful partnership with CBS Paramount Domestic Television prior to the merger.
About Mediaspot
Mediaspot, founded in 1991, is a full service media research, planning and buying agency located in Corona del Mar. Mediaspot provides superior media value through the development and implementation of innovative communication strategies and unique, cost-effective media buys.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.