News Release
Bank of the West Deposits Account at Mediaspot
Newport Beach, CA (March 3, 2011) --- Bank of the West has selected Mediaspot for media research, planning, and buying. Mediaspot was selected due to its ability to develop innovative media strategies, superior added value and significant cost savings to enhance advertising effectiveness.
In 1874, Bank of the West opened its doors as Farmers National Gold Bank. Over the years, the bank grew and reached beyond hometown roots and in 1979, changed to Bank of the West. Today, Bank of the West has branch and commercial banking offices across the West Coast, the Southwest, the Midwest, and the Rocky Mountain states.
Bank of the West has continued to grow in recent years, thanks to a combination of organic growth and strategic acquisitions, including United California Bank, the largest Los Angeles-based bank, in 2002, Union Safe Deposit Bank in California's Central Valley and Community First Bank in Fargo, ND, both in 2004, and Commercial Federal Bank, of Omaha, in 2005.
Today, Bank of the West has customers in all 50 states and operates more than 700 branch banking and commercial office locations in 19 Western and Midwestern states. Prudent credit underwriting, a diversified loan portfolio, and careful risk management have contributed to growth to more than $62 billion in assets. It is one of the nation’s largest banks, yet it preserves its local feel and its award-winning style of relationship banking that ensures superior customer service.
Mediaspot's assignment includes traditional and digital media research, planning, and buying for the retail and commercial banking segments.
Mediaspot provides superior media value through the development and implementation of innovative communication strategies and unique, cost-effective traditional and digital media investments.
About Mediaspot
Mediaspot, founded in 1991, is a full service media research, planning and buying agency located in Corona del Mar. Mediaspot provides superior media value through the development and implementation of innovative communication strategies and unique, cost-effective media buys.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.