News Release
Mediaspot Launches Campaign for Paramount Pictures' Video-on-Demand Release:
Four Brothers
NEWPORT BEACH, CA (February 14, 2006) --- Mediaspot has planned and purchased a national media campaign for Paramount Pictures to promote their Video-on-Demand (VOD) release of Four Brothers. The film was released in theaters last August and ranked 1st at the Box Office during its opening week, remaining in the Top 10 for five consecutive weeks. Mediaspot has also planned and purchased national media campaigns for other Paramount films recently released on VOD, including Team America, Coach Carter, Sahara, The Longest Yard, and Bad News Bears. The national media campaigns include network cable, interactive/online elements and promotions.
Mediaspot also plans and purchases media for Paramount Pictures Television Group, which was officially re-branded as CBS Paramount Television in January 2006. CBS Paramount Television is the end result of the merger of CBS Productions and Paramount Television, which were combined in 2004 to create one of the world's largest producers and distributors of programming for network, cable, primetime, daytime, first-run syndication and international platforms.
Mediaspot's assignment includes media research, planning and buying for both Paramount Pictures Pay-Per-View/Video-On-Demand and CBS Paramount's Domestic and Network Television Divisions.
Mediaspot provides superior media value and communication solutions through innovative strategies, unique and cost effective buys, and a complete commitment to achieving client objectives.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.