News Release
California Pizza Kitchen At Home Plate:
Mediaspot Negotiates Los Angeles Dodgers Sponsorship
NEWPORT BEACH, CA (June 27, 2006) --- California Pizza Kitchen (CPK) has entered into a comprehensive sponsorship agreement with the Los Angeles Dodgers that will provide brand exposure on TV and in-stadium during the 2006 season. Mediaspot negotiated the sponsorship package, which includes in-game promotional announcements, home plate signage, video billboards, in-stadium concourse displays, on-site CPK/ASAP retail locations, promotions, sampling, giveaway opportunities at Dodger games and other Dodger events, inclusion in the Dodger website, and category exclusivity.
During 2006, the Dodgers will appear on at least 149 local broadcasts on KCAL-TV and FSN West, including 17 in high definition on FSN West. In addition to local broadcasts, the Dodgers will appear on national/regional telecasts on FOX Saturday and ESPN Sunday night games.
At the gates, more that 115 million fans have watched Dodger games at Dodger Stadium over 42 years, an average of more than 2.7 million fans per season.
Mediaspot's assignment for CPK includes media research, planning, and buying in all domestic markets. The assignment also includes the continuing development of outstanding media opportunities to contribute to CPK's marketing efforts.
About CPK
California Pizza Kitchen, Inc., founded in 1985, is a leading casual dining chain in the premium pizza segment. The company’s full-service restaurants feature an imaginative line of hearth-baked pizzas and a broad selection of distinctive pastas, salads, soups and sandwiches. The chain includes 194 restaurants and 25 CPK/ASAP locations. CPK operates in 27 states, the District of Columbia, and five foreign countries.
About Mediaspot
Mediaspot, founded in 1991, is a full service media research, planning and buying agency located in Corona del Mar. Mediaspot provides superior media value through the development and implementation of innovative communication strategies and unique, cost-effective media buys.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.