News Release
AutoNation Signs Mediaspot for Media Planning and Buying
NEWPORT BEACH, CA (March 30, 2006) --- AutoNation, through its advertising agency of record, DGWB, has assigned media planning and buying to Mediaspot for their California markets.
AutoNation, headquartered in Fort Lauderdale, FL, is America's largest automotive retailer and a component of the Standard and Poor's 500 Index. The company employs approximately 27,000 people at 272 dealership locations, representing 345 new vehicle franchises across 17 states. With over $19 billion in annual revenue, AutoNation ranked #112 on the 2005 Fortune 500, outselling all other US automotive retailers.
AutoNation California operations include 60 dealers. Among them are 31 Power branded dealerships in Southern California, and seven AutoWest branded dealerships in Northern California. Mediaspot's assignment includes media research, planning, and buying for all California AutoNation dealer groups, including Power and AutoWest, and numerous leading dealerships such as House of Imports and Land Rover of Encino. The assignment also includes the continuing development of outstanding media opportunities to contribute to AutoNation's marketing efforts.
About DGWB
Based in Santa Ana, DGWB is an independently owned advertising agency with high-profile local clients such as CHOC and the OC Register, and prestigious national accounts such as Toshiba and Avery Dennison. Additional information is available at www.dgwb.com.
About Mediaspot
Mediaspot, founded in 1991, is a full service media research, planning and buying agency located in Corona del Mar. Mediaspot provides superior media value through the development and implementation of innovative communication strategies and unique, cost-effective media buys.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.