News Release
Hot Out of the Oven... California Pizza Kitchen Selects Mediaspot
NEWPORT BEACH, CA (February 21, 2005) --- California Pizza Kitchen (CPK) has assigned media planning and buying to Mediaspot, Inc.
Founded in 1985, CPK is a leading casual dining chain in the premium pizza segment with a recognized consumer brand and an established, loyal customer base. There are currently over 145 full service restaurants and 23 ASAP locations in 27 states, the District of Columbia and five foreign countries. CPK has introduced customers to flavors and tastes from around the world, from Thai to Jamaican Jerk... all on a pizza. Also served are distinctive pastas, salads, soups, appetizers and desserts.
CPK's strong brand awareness has been developed primarily through full service restaurants and through the expansion of its high quality fast-casual concept called CPK/ASAP. These CPK/ASAP restaurants are smaller than their full service restaurants and offer a limited selection of only the most popular pizzas, salads, sandwiches and appetizers.
Mediaspot's assignment includes media research, planning, and buying in all CPK domestic markets. The assignment also includes the continuing development of outstanding media opportunities to contribute to CPK's marketing efforts.
Mediaspot is the leading strategic media buying agency, providing superior media value through innovative media strategies, unique cost-effective buys, and a complete commitment to achieving client objectives.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.