News Release

Aquarium of the Pacific Launches 2005 Advertising Campaign with Mediaspot

NEWPORT BEACH, CA (February 15, 2005)--- Aquarium of the Pacific has assigned media planning and buying to Mediaspot, Inc.

Aquarium of the Pacific is located on the waterfront in Long Beach, California and is one of the largest aquariums in the United States. Its nearly 1,000 species fill 19 major habitats and 32 focus exhibits and take visitors on a journey throughout the Pacific Ocean's three regions: Southern California/Baja, the Tropical Pacific, and the Northern Pacific. Special tours and presentations are offered daily to showcase its diverse collection of fish, sea mammals, plant life and re-created habitats.

The Aquarium is anchor to The Pike at Rainbow Harbor, the largest waterfront development in California history. Visitors to the Aquarium can take advantage of the surrounding Long Beach area, including trendy Pine Avenue in Downtown Long Beach, the Long Beach Convention Center, the Queen Mary, and Belmont Shore (Long Beach's charming beach community).

Mediaspot's assignment for Aquarium of the Pacific includes local media research, planning, and buying, and the continuing development of outstanding media opportunities to contribute to Aquarium of the Pacific's marketing efforts.

Mediaspot is the leading strategic media buying agency, providing superior media value through innovative media strategies, unique cost-effective buys, and a complete commitment to achieving client objectives.

For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.