News Release
2002 Pacific Life Open: A Whale of a Success
NEWPORT BEACH, CA (March 17, 2002) --- The Pacific Life Open, a Tennis Masters Series event, finished its two week run at the Indian Wells Tennis Garden today, with Lleyton Hewitt, the number one men's tennis player in the world, defeating Tim Henman. Earlier, Daniela Hantuchova defeated Martina Hingis for the women's title. This was the first year of event title sponsorship for Pacific Life.
Mediaspot, Pacific Life's media agency since 1992, developed and brought the title sponsorship opportunity to Pacific Life. Pacific Life is the first title sponsor of both the men's and women's events at Indian Wells, one of only six tennis tournaments worldwide featuring both the top men's and women's tennis players.
In addition to Pacific Life's major on-site presence, the tournament included 32 hours of national television coverage - 30 hours on ESPN and espn2, and two hours on ABC-TV for the men's final. This year's tournament attendance grew 2.5% to over 213,000.
Founded in 1868, Pacific Life provides life and health insurance products, individual annuities, mutual funds and group employee benefits. Over the past five years, Pacific Life has grown from the 23rd to the 14th largest life insurance company in the nation. From its beginnings in 1976, the Pacific Life Open is now the sixth largest tennis tournament in the world.
Mediaspot's assignment for Pacific Life includes media research, planning, and buying, and the continuing development of outstanding media opportunities to contribute to Pacific Life's business achievements.
Mediaspot is a leading full service media buying agency that emphasizes strategic planning and marketing.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.