News Release
Alamo Rent A Car Selects Mediaspot as Media Buying Agency of Record
NEWPORT BEACH, CA (September 16, 2002) --- Alamo Rent A Car has selected Mediaspot as its media buying agency of record and has launched its first broadcast advertising campaign of 2002.
Alamo Rent A Car is one of the nation's largest rental car companies that services the most popular domestic and international travel destinations by providing quality vehicles and service to leisure, business, and local customers. With over 1,000 locations, the company operates over 150,000 vehicles that serve 15 million travelers annually.
Alamo is a leader in the leisure rental car category. Its tagline is "The Official Rental Car of the American Vacation." Alamo also recently announced its affiliation as "The Official Rental Car of Walt Disney World Resort."
Alamo's advertising campaign includes network and cable television spots and newspapers advertisements. The media assignment for Alamo includes media research, planning, and buying.
Mediaspot is the leading full service media buying agency that emphasizes strategic planning and marketing.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.