News Release
Toshiba Computer Systems Offers Special Promotion on Portables
NEWPORT BEACH, CA (August 6, 2001) --- Toshiba America Information Systems (TAIS), through its advertising agency, DGWB, has kicked off a back-to-school advertising campaign featuring its portable computers. Media buying was assigned to Mediaspot, Inc.
Headquartered in Irvine, California, Toshiba America Information Systems is one of the six operating companies of Toshiba America Inc., a subsidiary of the $54 billion Toshiba Corporation. The Toshiba America Group specializes in advanced electronics and is a recognized leader in products that enhance the home, office, and industry and health care environments.
TAIS manufactures and markets a broad range of products including notebook and desktop computers, servers, digital business telephone systems, voice processing systems, industrial video products, system solutions for the cable industry, digital, medical and PC cameras, and security imaging systems.
The advertising campaign, which utilized radio in major markets, offered a free Epson printer with each purchase of a Toshiba portable computer. The radio placement was notable in that station and daypart selection were directly correlated with primary qualitative research, optimizing effective reach.
Mediaspot was selected for the media assignment because of its reputation for creative media planning, and outstanding service and media value.
Mediaspot is a leading full service media buying agency that emphasizes strategic planning and marketing.
For more information on Mediaspot, contact Arthur Yelsey, 949-721-0500 or visit www.mediaspot.com.