Our Range of Services
Implementation & Quality Control | Corporate Trade / Barter Services
• Strategic Assessment
Our strategic assessment process includes an in-depth analysis of key business parameters and external influences. Analytics form the foundation of a Mediaspot roadmap that supports client marketing goals. Assessments normally include:
- Review of Business Goals & Strategies
- Products/Services Positioning Analyses
- Target Prospect Evaluation & Definition
- Brand Effectiveness Assessment
- Strengths & Weaknesses Evaluation
- Competitive Share of Voice Analyses
- Market Trend Research and Assessment
- Strategic Opportunity Identification
• Media Research & Analysis
Our research drives our recommendations and we apply proprietary analytical processes to effectively connect our clients with target consumers. Metrics generally include:
- Target Audience Analyses
- Qualitative & Quantitative Analyses
- Consumer Behavior, Usage & Attitudes - Media Consumption Research
- Shifts Due to Emerging Technologies
- Market Segmentation Analyses
- Competitive Research & Analyses
- Customized Market Research
• Media Planning
Mediaspot media planning encompasses several distinct disciplines. First, we conceive and develop media plans through a process of "innovation" - to ensure that client messages are effectively seen, heard, and experienced in ways that are more creative and penetrating than those of competitors.
Secondly, our media planning is the process of multidisciplinary "optimization" - planners, market specialists, technologists, and account supervisors all contribute to ensure that each plan takes full advantage of market opportunities.
Lastly, every Mediaspot plan is a flexible "work in progress," so that it can be further optimized based on product/service, competitive, and/or market changes. The planning process generally includes:
- Media Objective Development
- Resource Allocation Modeling
- Media Strategy Development
- Media Selection & Tactics
- Media Optimization
• Media Negotiation & Buying
Our negotiating abilities, direct relationships with media vendors, and technology investments help us achieve superior placement, added value, ROI and cost savings for our clients. We deliver innovative media solutions that exceed client expectations, and make a more powerful impact on the target audience. Our media expertise encompasses:
- TV
- Radio
- Out of Home
- Interactive / Online
- Direct Response
- Multicultural Media
- Sponsorships
- Non-Traditional Media / Guerilla Marketing
- Custom Media Solutions
- Added Value
• Implementation & Quality Control
We are accountable for the successful execution of client media plans and our contribution to client success. In order to provide quantifiable returns, we consistently monitor and evaluate the results of our efforts against specific goals. Client side metrics include:
- Pre-logs
- Post-logs
- Trafficking
- Spot Positions & Rotations
- Print & Outdoor Positions
- Interactive / Online optimization
- Response Tracking
- Post Buy Analysis
- Real-time Monitoring & Evaluation of Media Results
• Corporate Trade / Barter Services
We can help clients exchange undervalued assets for working media. Mediaspot has extensive vendor and reciprocal trade arrangements to assist in the most complicated financial transactions.